Package Design

Overview

The course aims at introducing students to the application of graphic design principles in developing creative skills to generate strong visual concepts to solve visual communication problems in package design. Students will execute highly finished graphic design projects using manual and electronic means. This will enable students to understand the meaning, types, characteristics and functions of packages, understand visuals or symbols on packages; develop and exhibit appropriate manual skills to design packages; develop their packages design skills on the computer; and to print and construct packages. Major topics are the meaning, types, characteristics and functions of packages; description and meaning of symbols on packages; discussion of package designs; designing of packages; developing the package designs on the computer.